Now I know for sure that the world has gone mad. I really hope that this inflating bra does not catch on.

First there was plastic surgery. And I was ok with that: you can see and feel the difference, but it’s not that annoying as the wonder bra. I mean, that is a full grown fraud. It’s like buying a Porsche Carrera GT (and sometimes you’ll have to spend equally amounts of money) only to go home and see that it was a 914 with a make-up that washed off. But it still is ok. I mean, something has to exist to be lifted, right? And a 914 is still a Porsche, even though it’s not the one I would actually buy. It’s a trick, but it’s not lame magic.

What is lame magic is this inflatable bra. While I can find it useful for women that want to look good and be safe in a boat journey, the idea behind it is just plain wrong. Who in the world comes up with these things? It’s not (only) that it does not work; it’s about us guys falling in love with bubbles of air instead of bubbles of real love. Just look at the video and tell me what you think. Can you actually hear the sound in the commercial that accompanies the inflate? Even the producers know it’s lame magic…

And they have the nerve to call it God’s Hand…